More than 250 million people use Pinterest every month to find inspiration, discover new products, shop, and interact with their favorite brands.
Pinterest has launched nearly 10 years ago and since then the website has risen to the top and became one of the most visited social media websites in existence.
Through the years, other social media websites have come and gone, however, Pinterest, like Instagram and Twitter has evolved and positioned itself as a valuable tool for both individuals and businesses.
One reason is the plethora of advertising tools Pinterest offers, aimed at helping businesses connect with customers, grow sales, and scale their businesses.
If you have been wondering if Pinterest could be a revenue driver for your brand, the best way to find out is by creating your first ad.
In order to build effective ads on Pinterest, keep these tips in mind.
1.Focus On Your Brand Story
Every piece of content added on Pinterest has one thing in common – the content is created with a story in mind. Even though the visual you create will determine how effective you are getting viewers to engage and take action.
The story you are trying to tell with your Pinterest ad is more important. You can have the most beautifully designed ad that aligns with your brand personality, however, if your audience can’t relate to the message you are trying to share and if they can’t connect with you on an emotional level – you are going to have a pretty hard time achieving your goal.
Here are a few tips that will help you make sure that your ad is sharing the right story.
➢ Make it easy for your viewers to see who you are trying to address in your Pinterest ad. What are you offering that can help the viewer achieve his goals?
➢ Help viewers understand what obstacles or challenges you can help them solve.
➢ Give viewers an idea of how you can help them overcome an enemy that they all have trouble with. Make a promise that will motivate and support them to take an action after seeing your ad.
Focusing on these tactics when creating your ad will help you connect to your customers and build trust.
2. Charm with Text
The text you use can influence how effective your Pinterest ad is at driving users to do something. When you create your ad, messaging and text can be placed in the title, static images, on top of a video or included within the pin description.
In order to build winning ads, you have to develop and use text that charms viewers and supports the message you are trying to share with your ad. Your end goal should be to use clear description, to give viewers more information about the product you are promoting.
To see how other businesses are using text in Pinterest ads, check out these examples:
➔ Watch how the producers of La La Land used text to motivate viewers to watch the film. You can watch the video on YouTube.
➔ Check out how Kohl’s used text to add more value to its pin promoting new products.
➔ See how THINX used supporting description text and static image text to make a promise to potential customers who’ve seen their ad. It is pretty simple and yet effective.
When creating your Pinterest ads, spend some time thinking about how to best use text to share the message and call-to-action (CTA) you are trying to express via your Pinterest image. Every letter or word can add more value for the Pinterest followers and users who see the ad. That is why you need to make these things count.
3. Keep in Mind Your Landing Page
If you want your viewers to take a specific action and you are sending them from Pinterest to your online store, make sure you spend enough time optimizing your landing page.
When building a landing page that you want to connect to your Pinterest ad, here are a few tips to keep in mind:
● Keep it simple: Don’t add to much information because you will just over-complicate your landing page. Your Pinterest viewers don’t care about extra details. You need to keep your design visually pleasing and as simple as possible.
● Keep the messaging & visuals the same: You need to make sure the images, messaging, and graphics you use on your landing page align with the text you are using in your Pinterest ad. When visitors click through your ad and arrive on your site they shouldn’t feel confused.
● Make the call to action clear: Without call-to-action you can’t expect your visitors to purchase your products or services. You need to make it easy for them to know what you want them to do once they arrive on your page. Don’t make it easy for them to wonder why they are on your site. Visitors need guidance.
When you are creating Pinterest ads, it is important to keep in mind that what works for one business might not work for you. There is no such strategy that will meet the needs of every business out there.
Ongoing experimentation and testing are the best ways to know what your viewers and Pinterest followers respond to best.
By following these three advice, you will be able to persuade viewers to take action and purchase your products or services.
Ready to grow sales?
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